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Healthy hair is made up of three main parts: the cuticle, cortex, and medulla. The outermost layer—the cuticle—acts as a protective barrier. It seals in moisture and nutrients to maintain strong, vibrant hair. When the cuticle is damaged, hair becomes fragile and weak.
Many manufacturers use acid baths to strip cuticles for a smoother feel. While this may create a temporary softness, it seriously weakens the hair—making it thinner, prone to breakage, and potentially harmful due to leftover chemical residues.
At Superior Hair Extensions, we take a different approach. Instead of acid treatments, we use a gentle, non-damaging method to preserve the hair’s natural cuticle structure. This keeps the hair healthier, more resilient, and looking beautifully natural. Our hair extensions can last up to 3 years, thanks to the preserved cuticles that lock in essential moisture and nutrients.
With thousands of premium hair extensions in stock and over 40+ shades available in all lengths and methods, we’re ready to ship whenever you need. From tape-ins, wefts, clip-ins, nano tips, and more, our extensions are designed for seamless blending, natural movement, and long-lasting wear.
Each strand undergoes rigorous quality testing to ensure softness, durability, and minimal shedding—because when it comes to hair, nothing but the best will do.
Shop now and experience the Superior Hair difference.
We have never—and will never—compromise on our values. Every strand of Superior Hair is ethically sourced, cruelty-free, and handled with the utmost care for both people and the planet.
Our hair is sourced from India and China through transparent, responsible practices.
In Tamil Nadu, India, we work directly with our Purchase Manager and her local temples, with proceeds supporting local communities. In China, we partner with trusted salons dedicated to ethical sourcing—gathering only the highest-quality raw bundles from donors who are fully informed and fairly compensated. Behind every bundle is a process rooted in dignity, transparency, and care.
Our Story: From Salon to Factory "We did everything right—except we didn’t control the source. So we changed that."
In 2002, I left Yorkshire, England and set out on a new adventure in Auckland, New Zealand. Two years later, my wife, Faith, and I opened Superior Hair Salon with one simple goal: to help people feel confident in their own skin.
We saw the difference that high-quality hair extensions could make—whether it was a woman wanting longer, fuller hair, a man struggling with hair loss, or a cancer patient facing the effects of chemotherapy. But finding consistent, reliable hair was a constant challenge.
We did everything we could—visited factories, gave detailed instructions, even paid extra—but the quality still wasn’t where it needed to be. That’s when we knew: if we wanted to deliver the best, we had to take control of production ourselves.
In 2013, we opened our own factory in Qingdao, China—Faith’s hometown. It gave us control over every stage of production, from sourcing the hair to the finished product. Since then, our reputation has grown, not from flashy marketing, but from word-of-mouth and consistently high standards.
— Stuart (Founder)
At Superior Hair Factory, we hold our ethical standards and the satisfaction of our team in the highest regard. Our dedicated employees in Qingdao, China, enjoy a positive work environment that includes three nutritious meals a day, standard eight-hour shifts, weekends off, holiday leave, and comprehensive worker insurance. This nurturing approach has resulted in one of the industry's lowest turnover rates, with an average employee tenure exceeding five years. For wholesalers and distributors seeking reliable and ethically produced hair extensions, our factory's employee welfare policies reflect the integrity and quality of the products you'll be offering to your customers.
For wholesalers and distributors, partnering with Superior Hair means you are aligning with a company that controls the entire production process to guarantee the highest quality in the market. We not only follow the latest industry trends and innovations but also set new standards, ensuring that our partners always have access to the most sought-after and premium hair products, solidifying our position as a leading hair supplier. Join us in offering your clients nothing less than the best in the world of hair extensions.
